Contemporary Organisational Theory Assignment Example | Topics and Well Written Essays - 1500 words

Contemporary Organisational Theory - Assignment Example nsion felt in 24 nations in the world, signifying the complexities required for the management of such organisation, it has defiled the conventional methods adopted by organisations with the same complexities. The system adopted by Gore sought to deviate from the conventional methods of management. The concept was based on theory Y, which sought to build human relation. The theory assumes that people get motivation within self. When one is self-motivated, they become anxious to identify solutions for different problems. Besides, the theory ascribes that such individuals have the potential of working together in tasks without jeopardising the peace in the work environment. The method used by Bill and Vieve limited the number of employees for every given plant facility. For instance, they believe that 200 associates are appropriate for the model because it encourage the development of interpersonal trust. The two believes that if the number is exceeded, the productivity is likely to decline. They solved the problem by ensuring that every time the number is reached they opened a new facility instead of expanding. The concept of a limited number of employees is based on the anthropological concepts developed by Robin Dunbar. The concept asserts that social groupings correlates with the size that human can manage. Cases of complex social relations are not appropriate when encouraging human relationship. The number of people each employee can relate with was estimated to be 148 according to Dunbar. The new associates were given mentors who guided them and carried them through the units in the organisation to identify areas that match with their skills and talents. The approach is unique because it enables new entrance to identify areas within the organisation that matches with their preferences and hence improves their output. These strategies are unique because most organisations have right job descriptions used for employing new people based on the items listed in the

North and South Differences Essay Example for Free

North and South Differences Essay When the pioneers from Great Britain came to â€Å"The new world†, now known as America, they located themselves all over this new land that they had discovered. They divided themselves up into colonies. They had colonies in the north and colonies in the south, both being different from each other do to the climate and geography. In the northern colonies the main economic goals were centered on the industrial business side of things. They produced tons of goods, which allowed them to be able to trade a lot of what they produced. Also they did a lot of fishing, which was a major business in the northern colonies. The southern colonies, unlike the northern colonies, had an economic system based on agriculture and plantations. They also kept their economy growing by having imported or forced labor with the slave trade going on. The south had a lot of hard work that needed to be done and they needed people to do it for them, so they saw slavery as a solution to that problem. The north on the other hand, like I said, was industrial based so they didn’t have a ton of hands on working jobs like the south. The Labor wasn’t near as hard for the north so they didn’t really get into slavery that much. Religion in the northern and southern colonies was also a little bit different. In the north there were more religious settlements, which means that they had more of freedom when it came to religion and things like that. In the south religious activities aligned with Angicans. Which means they did things like the people in Great Britain did. They had the same views on religion as the Britain’s and didn’t have very much freedom in their religion views. The social views from the northern colonies believed that above all that their time should be spent in productive labor. They had large families and enjoyed drinking. They sang, dance, and made music but did all of these things at the appropriate time, and didn’t get excessive with how much they did it. They did not see sex as evil, but believed that people should be married if they did do it. In the south, due to all the economy being based on plantations, society was based on class and race, which made it difficult for everyone to come together into agreement on things. The government was set up in towns and didn’t have much communication with all the towns as one. The northern colonies were more bonded and had mayors, fire departments, police stations, and other things set up like a real government should. The southern colonies combined with the northern colonies produced a pretty good economical system, the south  having the agriculture side and the north having t he industrial side. This made our relationship with England strong because we had things that they would want to trade with us. We affected England’s economy positively, which made our relationship strong. The northern colonies strayed away from England’s strict religious views so this sort of hurt the relationship between the north and England, but it didn’t hurt the relationship that bad. It wasn’t till after the French and Indian war, where the relationship between the colonies and England started to go down hill. After the French and Indian war when England started to tax the colonies, the south had a lot of â€Å"Tories† these were people who did not want to rebel against England. The northern colonies most everyone was in favor of rebelling. So the South had a better relationship with England if you put all the factors together. Even though both of the colonies had their differences, they also had their similarities. Both relied on trade to an extent, both struggled with their economies at first, both had dreams of creating a new society. They both came from the same place, Great Britain, and wanted to start something new and be the beginning of something new. Even with the diversity of the north and south, eventually we came together, and made America what it is today, one of the greatest countries on Earth. Our diversity defines us, and I believe it makes us stronger as a whole.

Irony, Symbolism, and Imagery Reveal the Emptiness of War in One Hundre

Irony, Symbolism, and Imagery Reveal the Emptiness of War in One Hundred Years of Solitude While most scholars have agreed that war is a real and significant part of human history, these same scholars have yet not reached a consensus on the characteristics of war. History books often lean toward glorifying war with stories of soldiers dying for their honor and homeland; novels, on the other hand, tend to point out the emptiness of war with stories of soldiers losing their youth and contact with the world. The selected passage from Gabriel Garcia Marquez' novel One Hundred Years of Solitude adds to the debate over war's characteristics. Through the literary techniques of irony, symbolism, and imagery, this text reveals the major theme that, in reality, war is not glorious but empty.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By having Colonel Gerineldo Marquez conclude his telegraph with the slogan "Long Live the Liberal party," the author successfully creates a sense of irony in the reader at the end of the second paragraph. While the first two sentences of the passage present Colonel Marquez as the civil and military leader of Macondo who has realized the emptiness of war, this party slogan presents words that carry no weight when written by a man who believes his commanding officer to be a total stranger. Positioned high on the military chain of command, Colonel Marquez received the opportunity to witness the war's progression from an isolated conflict of clear definition and predictable course, to a widespread conflict of augmenting intensity and uncertainty. Therefore, his words "I understand, Aureliano,...Long Live the Liberal party" become ironic. Colonel Aureliano Buendia will consider these words to be a patriotic affirmation of orders, when th... ...magery, and irony, combine to create a successful introduction of one of the novel's major themes - the emptiness of war. By having Colonel Gerineldo Marquez realize the true nature of war and then referring to him as the first in line to make that realization, the author sets up the reader for a series of other witnesses whose testimonies should make the statement concerning war's characteristic emptiness even more valid. Later in the novel, Colonel Aureliano Buendia discovers the true nature of war only after twenty years of fighting along with a sad realization that the conservative regime he had been trying to topple all this time is good and in accordance with the people's wishes. Colonel Buendia then recognizes that war is not a conflict of ideologies, but an ugly and empty struggle for power, concluding a thematic thread started by Colonel Gerineldo Marquez.

Aging & psychosocial

There are several challenges that are often associated with the process of aging. As enumerated by DeLaune and Ladner (2002), the most prominent of which is those which are classified under the broad categories of developmental, mental, physiological, and psychosocial challenges.First, developmental challenges include those which are related to several capabilities and skills that are developed through time (DeLaune & Ladner, 2002). Second, mental challenges include those which are related to their intellectual capacities where there are associations of mental disabilities for aged people (DeLaune & Ladner, 2002).Third, physiological changes include those which affect the physical and bodily functions of the aged where there are oftentimes aging people who have limited capabilities and due to their illnesses, can not do so much as they do before (DeLaune & Ladner, 2002).Within the realms of the challenges stated above, aging people also experience particular problems and this could l ikewise be classified under the categories mentioned above. Among the greatest difficulties of the elderly people include that of physical inability, psychological isolations, and discriminations.As for physical inability, this is sometimes caused by how their physical environments are built (Frank, Engelke, & Schmid, 2003). There are special needs that the elderly require to make their living easier and comfortable and the generic designs that are being placed nowadays including that of the public areas do not address all of these.Thus, they are further limited with regard to the physical activities that they could engage into. With regard to psychological isolations, there is a side of the picture that points towards the elderly people feeling a sense of isolation especially for those who are not living with their kin (Abbot & Payne, 1990).This is likewise true for those who are asked to live in homes for the aged where they are not able to interact with a lot of people. Lastly, t hat of discrimination stems from the perceptions of people that the elderly are â€Å"rigid, unhealthy, unhappy, and unemployable† (Newman & Grauerholz, 2002, p. 501).To a certain extent, it has been considered by Estes (1979) that the major difficulties that are faced by the elderly, for that of the geographical area of the United States are those which are brought about by the perceptions that are formed of them (as cited in Estes, 2001).It is considered by the author that what is known about the aged from the perceptions that are formed of them has affected them in such a way that problems have stemmed from these perceptions.The knowledge that is gathered about the elderly has created a box that has limited their potentials and has formed a particular web of conceptions that direct the image of the elderly people towards a particular direction (Estes, 2001). It is mentioned by the author that â€Å"in an important sense, then, the major problems faced by the elderly are t he ones we create for them† (as cited in Estes, 2001, p. 29).The clear emphasis of the author with regard to the relevance of the Likewise, it can be seen that the, indeed, the physical process of aging also affects the way elderly people interact for their everyday living.For example, it has been mentioned by Edelstein, Goodie, and Martin (2001) that the cardiovascular and respiratory system and the changes associated with it may have a considerable impact on the behavior of the adults together with their moral relationships.Likewise, there are also problems associated with the physical process that occurs especially so that their vision and hearing may be affected such that they have lower levels of capabilities as compared before when they are younger (Edelstein, Goodie, & Martin, 2001).It is not the process itself nor the outcomes for them but the experience that they associate with their external environment that leads them to consider these as their difficulties in life. Ageism, or age discrimination, is a concept which â€Å"is defined as a process of systematic stereotyping and discrimination against people because they are old, just as racism and sexism accomplish[es] this for skin color and gender† (E. Margolis, H. Margolis, Braun, 1995).As mentioned before, it also affects the way elderly go about their everyday living because there are certain perceptions and notions created of them that may be considered as stereotypes for them to live with. This means that the society has created an image which they have to live with.Likewise, the social institutions accept this as they are without prior consideration to the greater impact that it has over the elderly population. This particular set of stereotypes is evident in the age limit that is given for certain occupations.Where some are considered to be valid, some are purely stereotypes and should not be applied to all of the members of the elderly population.It can not be considered that the difficulties and challenges that are faced by the elderly population may be applied in a universal setting. The characteristic of universality is not applicable to a certain extent because there are still vulnerable groups that may be considered within the group of aging individuals.For example, it has been mentioned by Lustig (2000) that the â€Å"elderly poor women† are among those which experience vulnerability among the aged population (p. 119). This concern gives rise to the special needs that each of the vulnerable groups hold.Likewise, the differences in terms of culture also provide for the variations among the impact that they feel as a result of the challenges and problems drawn from those mentioned above, especially with that of access to social services such as health care (Breitung, 2002). There are differences with regard to the settings to which they have to live with and this produces a source of inequality where some cultures experience better access to socia l services than the rest.ReferencesAbbott, P. & Payne, G. (1990). New directions in the sociology of health. London: Routledge.Breitung, J. (2002). The eldercare sourcebook. NY: McGraw-Hill Professional.DeLaune, S. & Ladner, P. (2002). Fundamentals of nursing: standards and practice. NY: Thomson Delmar.Edelstein, B., Goodie, J. & Martin, R. (2001). Aging: Physiological and behavioral concomitants. In W. E. Craighead & C. Nemeroff, The Corsini Encyclopedia of Psychology and Behavioral Science. New York: John Wiley & Sons.Estes, C. (2001). Social policy and aging: A critical perspective. Thousand Oaks, CA: SAGE.Frank, L., Engelke, P., & Schmid, T. (2003). Health and community design: The impact of the built environment on physical activity. Washington, D.C.: Island Press.Lustig, N. (2000). Social protection for equity and growth. Washington, DC: Inter-American Development Bank.

Cooperative Learning Is Defined As An Interdependent Group Education Essay

Dahley ( 1994 ) identifies classroom needs that advance a comfy concerted acquisition environment in schools. Using the concerted acquisition scheme increases pupil accomplishment, societal accomplishments, post-school success, and the use of resources. Research supports this scheme as an engaging environment for the scholar ensuing in higher academic accomplishment and self-pride in pupils. This in bend increases the overall satisfaction of larning in pupils and promotes the desire to accomplish, every bit good as creates practical accomplishments needed in the concern universe. Johnson & A ; Johnson ( n.d. ) advocate the usage of concerted acquisition in any type of course of study that group work is executable. The standards for effectual execution in any schoolroom include the alteration of bing resources as one of the foundations for this scheme. Furthermore, the instructor is required to understand the demands environing the course of study, capable, and pupils. This will let for the appraisal of effectual heterogenous grouping constructions within the schoolroom. There are five indispensable constituents presented for instructors to see when organizing concerted acquisition groups. The first is group size. Small groups of two to five are most effectual, particularly with heterogenous grouping. The 2nd constituent is group map. Functionality of a group involves coaction, job resolution, treatments, brainstorming, and sharing resources to get at a reciprocally good finish. Another of import facet is group norms, which are cultivated over clip by making t he groups and keeping them to the criterions of mutuality for accomplishment. Next, group accomplishments are required to be taught throughout the procedure. Teaching and reenforcing the coveted accomplishments of teamwork, back uping others in the group, credence, positive interactions, and struggle declaration will non merely assist the pupils understand what is expected of them in their groups, but these accomplishments besides transfer to other countries such as the schoolroom, school, and community. Finally, ends and regulations are to be communicated clearly to the pupils. This is of import for group building every bit good as the activities the groups must carry through together. Kagan ( 1994 ) focuses on prosecuting mutuality that involves all pupils hand in glove and non competitively. Grouping should be structured to profit all group members every bit and use the different strengths of each member to counterbalance for any lacks. When instructors create a concerted acquisition environment to show lesson stuff to carefully selected heterogenous groups, the cooperation of pupils will increase and competitory behaviours become diminished. Even though competition is a normal behaviour exhibited by pupils, inordinate usage of competition can sabotage accomplishment in the schoolroom. Cooperation does non exhibit this quality. It enhances larning by making a structured acquisition environment that requires the pupil to be an active participant in the acquisition procedure, as opposed to a inactive perceiver in a schoolroom. Reducing competition in the schoolroom besides provides an chance for ELL pupils to take hazards they usually would non. Concerted acquisiti on is motivational for ELL pupils as it gives multiple positions within the group, it leads to deeper apprehension of the stuff, and it allows them to build cognition by detecting other pupils using higher-level thought ( Colorado, 2007 ) . The effectual execution of concerted acquisition entails five elements. The first component, positive mutuality, ensures the trust on each group member to finish the undertakings. Face-to-face interaction is the 2nd, and it requires each group member to interact personally with each member in a positive mode. Following, the answerability of each group member assures that the 3rd component of single engagement is met. The 4th, societal accomplishments, builds the environment for larning the necessary accomplishments throughout the interactions of the group every bit good as heightening accomplishments brought in from the members. Finally, group processing assesses the group through the positive and negative sentiments of the group members ( Dahley, 1994, Johnson & A ; Johnson, n.d. , Kagan, 1994 ) . The fortunes that allow for the usage of this scheme are illimitable. From pre-school to high school, the group interaction creates an mutuality that promotes socially responsible behaviour and increased accomplishment. When this attack is used to better linguistic communication accomplishments, the pupils have the ability to believe at a higher degree, hear and discourse the sentiments of other pupils, and associate the stuff to their lives in a more echt manner. An illustration of an activity affecting this scheme is the Think-Pair-Share activity ( Kagan, 1994 ) . The pupils begin by working separately on the inquiries that are given for a specific subject, such as designation and comparing of characters in a book the category is reading. After about 10 proceedingss, the pupils are grouped in braces where they discuss the replies to their inquiries with each other. After about five proceedingss, the braces so portion their replies with other squads or the whole group. This scheme h elps ELL pupils communicate what they are believing to a schoolmate in a less baleful environment and acquire the position of other pupils. Concerted grouping has many different attacks. Groups can be little as braces or big as required to run into the aims of the instructional activity. Ideally, they should incorporate three to five heterogenous pupils for the bulk of activities assigned. Homogeneous grouping, or ability grouping, can hold some benefits but is by and large best to be used meagerly, particularly with ELL pupils. Grouping ELL pupils homogeneously will non let for linguistic communication growing, as they will non hold entree to the equal patterning necessary to increase their linguistic communication accomplishments. Randomly puting pupils in groups can be effectual every bit long as all groups can run into the instructional ends of the activity, and there is a low incidence of ELL pupils in the schoolroom. Effective arrangement in heterogenous groups requires instructors to be cognizant of the ability degrees and societal accomplishments of the pupils in order to fit up complimentary accomplishments. Concerted grouping used to assist pupils with written look helps pupils derive experience by working through the authorship procedure. This is particularly good to ELL pupils. The instructor can make assorted ability groups where the stronger authors are able to assist the weaker 1s. Groups can be created to get down the authorship procedure with prewriting, which calls for brainstorming subject thoughts. All pupils can easy lend to this measure. After pupils have selected a subject, they can compose their rough bill of exchange in braces. When it is clip for alteration and redaction, group members take bends reading the documents and adding remarks, inquiries, or corrections as needed until the concluding bill of exchange is completed. This gives pupils the experience of reading the documents of other pupils as the composing procedure unfolds and the chance to better their ain authorship accomplishments through equal ratings. Working in little groups can assist ELL pupils larn how to work together and convey out larning chances that may hold been missed by independent work entirely. When pupils have a clear common end to work toward they can utilize their accomplishments to assist each other learn ( Gootman, 2001 ) . By promoting effectual communicating between equals to work out jobs in a safe orderly environment, a instructor is promoting societal growing and acquisition every bit good as academic accomplishment. As pupils learn to interact efficaciously with other pupils, accepting and lending different thoughts from the group as a whole it non merely builds assurance in the pupil socially, it strengthens the sense of accomplishment in academic undertakings. For ELL pupils, this provides a safe acquisition environment for them to larn and spread out their cognitive linguistic communication accomplishments within a societal context. Using concerted larning groups non merely develops psychosocial accomplishments in a safe and controlled environment, but besides creates state of affairss for ELL pupils to develop their linguistic communication accomplishments through equal mold. Cooperative acquisition allows ELL pupils who may non understand a given assignment to acquire aid from equals who do. Most pupils enjoy group work, and when they work in groups it can be a manner to promote them to take part in a undertaking that may be otherwise disputing or hard for them. The drawback to this is that some pupils can merely let the others to make their work for them, but if the instructor is watching closely, it should be evident who is lending and who is non and the instructor can step in as needed. There is a high degree of pupil battle with concerted grouping. All of the pupils have a undertaking and actively concentrate on making their portion. They can utilize thoughts from each other to come up with a solution to their group job. Concerted behaviours occur when the pupils who are more knowing aid those who are fighting in order to finish the undertaking as a group. This allows ELL pupils to construct their linguistic communication accomplishments.

How Charlotte Bronte portrays John Reed, Mrs Reed and Mr Brocklehurst in Jane Eyre Essay Example

How Charlotte Bronte portrays John Reed, Mrs Reed and Mr Brocklehurst in Jane Eyre Essay Example How Charlotte Bronte portrays John Reed, Mrs Reed and Mr Brocklehurst in Jane Eyre Paper How Charlotte Bronte portrays John Reed, Mrs Reed and Mr Brocklehurst in Jane Eyre Paper Essay Topic: Jane Eyre Literature Charlotte Bronte was a female writer in the 19th century. She was born in 1816 and suffered the loss of her Mother at the age of 5. She was then moved to a Yorkshire parsonage, and shared a close relationship with her siblings. During their time at the parsonage, they created a fantasy world using nothing but toy soldiers and their imagination. This shows that they were obviously socially deprived, forcing them to socialise via their imaginary characters. One could assume that Charlottes deprived childhood might have contributed to the way in which she portrayed characters in her novels, and the genre. As regards to the question above, Janes character is defined by the meeting of 3 characters; John Reed, Mrs Reed and Mr Brocklehurst. When Jane encounters John Reed, we can see that she is (as a child) a bold character that isnt easily intimidated, without the use of undue violence, and even then Jane is often resilient. A quote that justifies this is: Wicked and cruel boy! You are like a murderer, you are like a slave driver, you are like the Roman Emperors This was Janes retort to one of Johns many childish and spontaneous violent acts. Because of Johns stupidity, he must resort to violence in order to re-gain his role as alpha male, although her retorts often only worsen the situation as Jane knows they irritate John. We also see that Jane likes to be quite isolated from her surroundings; although this could be due to the way she was treated. Evidence that supports this is the quote from the text: With Bewick on my knee, I was then happy: happy at least in my way This shows us that Jane must seclude herself from everything, in order to feel calm. Finally, Janes encounter with John allows us to see that she is a bright, quick-witted character. We know this as she will often relish on Johns stupidity, and use it against him to briefly take the dominant role. Mrs Reed is another aspect of Janes character. Mrs Reed allows us to again, notice the boldness of her character. Mrs Reed is another resentful figure towards Jane, and is often drawn into arguments between Master Reed and Jane. Because of Mrs Reeds hostility towards Jane, she uses such arguments as a way to gang up on Jane, and intimidate her. An example of this from the text would be: Take her away to the red-room and lock her in there The quote above shows Mrs Reed punishing Jane/defending John, despite her not seeing what actually happened. Mrs Reed most likely feels burdened by Janes imposing presence, or possibly even threatened; thus provoking her hostility. This only further tempts Jane into a retort, thus starting a vicious circle between the Reeds and Jane. Finally, to sum up Janes character; we meet Mr Brocklehurst. Mr Brocklehurst is a very strict, religious man, who believes in rules such as: Children should speak only when spoken to This reflects as he meets Jane for the first time. He is taken aback by Janes daring, non-submissive attitude, and is obviously used to intimidating children similar to Jane. When the two characters collide we see a new side of Jane. At first she is bold and daring (her usual character), but towards the end of the meeting she because almost submissive. This is due to Mr Brocklehurst offering her a place away from Mrs Reed and John; Lowood school. She sees this as a fresh chance; a chance to make new friends and start over. This causes her to be civil in Mr Brocklehursts presence, and even surprises Mrs reed! After this, Mrs Reed and Jane meet one last time. Jane; knowing she has a new start waiting, launches into Mrs Reed, attempting to provoke guilt. This is a new aspect of Janes character rage. This time Mrs Reed doesnt have her wits about her, and succumbs to Jane, allowing her to take the dominant role. To conclude, the three characters portray Jane as a bright child with elements of anger. We can see that Jane is obviously suffering a deprived childhood, and lacks the love and compassion offered by a true family. Because of this, Jane is left to fend for herself; causing her to mature quickly for her age, and experience strong emotions of what could possibly be described as depression. In spite of this, she is a bold, determined girl who wont let such feelings get to her. All in all Jane a mixed character.

Battle of Ashdown in the Viking-Saxon Wars

Battle of Ashdown in the Viking-Saxon Wars Battle of Ashdown - Conflict Date: The Battle of Ashdown was fought January 8, 871, and was part of the Viking-Saxon Wars. Armies Commanders: Saxons Prince Alfred of Wessexapprox. 1,000 men Danes King BagsecgKing Halfdan Ragnarssonapprox. 800 men Battle of Ashdown - Background: In 870, the Danes embarked on an invasion of the Saxon kingdom of Wessex. Having conquered East Anglia in 865, they sailed up the Thames and came ashore at Maidenhead. Moving inland, they swiftly captured the Royal Villa at Reading and began fortifying the site as their base. As work progressed, the Danish commanders, Kings Bagsecg and Halfdan Ragnarsson, dispatched raiding parties towards Aldermaston. At Englefield, these raiders were met and defeated by Aethelwulf, the Ealdorman of Berkshire. Reinforced by King Ethelred and Prince Alfred, Aethelwulf and the Saxons were able to force the Danes back to Reading. Battle of Ashdown - The Vikings Strike: Seeking to follow up on Aethelwulfs victory, Ethelred planned an assault on the fortified camp at Reading. Attacking with his army, Ethelred was unable to break through the defenses and was driven from the field by the Danes. Falling back from Reading, the Saxon army escaped from their pursuers in the Whistley marshes and made camp across the Berkshire Downs. Seeing an opportunity to crush the Saxons, Bagsecg and Halfdan rode out from Reading with the bulk of their army and made for the downs. Spotting the Danish advance, 21-year old Prince Alfred, rushed to rally his brothers forces. Riding to the top of Blowingstone Hill (Kingstone Lisle), Alfred made use of an ancient perforated sarsen stone. Known as the Blowing Stone, it was capable of producing a loud, booming sound when blown into correctly. With the signal sent out across the downs, he rode to a hill-fort near Ashdown House to gather his men, while Ethelreds men rallied at nearby Hardwell Camp. Uniting their forces, Ethelred and Alfred learned that the Danes had encamped at nearby Uffington Castle. On the morning of January 8, 871, both forces marched out and formed for battle on the plain of Ashdown. Battle of Ashdown - The Armies Collide: Though both armies were in place, neither appeared eager to open the battle. It was during this lull that Ethelred, against Alfreds wishes, departed the field to attend church services at nearby Aston. Unwilling to return until the service was finished, he left Alfred in command. Assessing the situation, Alfred realized that the Danes had occupied a superior position on higher ground. Seeing that they would have to attack first or be defeated, Alfred ordered the Saxons forward. Charging, the Saxon shield wall collided with the Danes and battle commenced. Clashing near a lone, gnarled thorn tree, the two sides inflicted heavy casualties in the melee that ensued. Among those struck down was Bagsecg as well as five of his earls. With their losses mounting and one of their kings dead, the Danes fled the field and returned to Reading. Battle of Ashdown - Aftermath: While the casualties for the Battle of Ashdown are not known, the chronicles of the day report them as being heavy on both sides. Though an enemy, the body of King Bagsecg was buried at Waylands Smithy with full honors while the bodies of his earls were interred at Seven Barrows near Lambourn. While Ashdown was a triumph for Wessex, the victory proved pyrrhic as the Danes defeated Ethelred and Alfred two weeks later at Basing, then again at Merton. At the latter, Ethelred was mortally wounded and Alfred became king. In 872, after a string of defeats, Alfred made peace with the Danes. Selected Sources Berkshire History: The Legends of King AlfredBattle of AshdownBBC: King Alfred

The Paradox of Tragedy

The Paradox of Tragedy How is it possible that human beings can derive pleasure from unpleasant states? This is the question addressed by Hume in his essay On Tragedy, which lies at the heart of a long-standing philosophical discussion on tragedy. Take horror movies, for instance. Some people are terrified while watching them, or they don’t sleep for days. So why  are they doing it? Why stay in front of the screen for a horror movie?It is clear that sometimes we enjoy being spectators of tragedies. Although this may be an everyday observation, it is a surprising one. Indeed, the view of a tragedy typically produces disgust or awe in the viewer. But disgust and awe are unpleasant states. So how is it possible that we enjoy unpleasant states?It is by no chance that Hume devoted a whole essay to the topic. The rise of aesthetics in his time took place side by side with a revival of a fascination for horror. The issue had already kept busy a number of ancient philosophers. Here is, for example, what t he Roman poet Lucretius and British philosopher Thomas Hobbes had to say on it. What joy it is, when out at sea the stormwinds are lashing the waters, to gaze from the shore at the heavy stress some other man is enduring! Not that anyones afflictions are in themselves a source of delight; but to realize from what troubles you yourself are free is joy indeed. Lucretius, On the Nature of the Universe, Book II.From what passion proceedeth it, that men take pleasure to behold from the shore the danger of them that are at sea in a tempest, or in fight, or from a safe castle to behold two armies charge one another in the field? It is certainly in the whole sum joy. else men would never flock to such a spectacle. Nevertheless there is in it both joy and grief. For as there is novelty and remembrance of [ones] own security present, which is delight; so is there also pity, which is grief But the delight is so far predominant, that men usually are content in such a case to be spectators of the misery of their friends. Hobbes, Elements of Law, 9.19.So, how to solve the par adox? More Pleasure Than Pain One first attempt, pretty obvious, consists in claiming that the pleasures involved in any spectacle of tragedy outweigh the pains. Of course I’m suffering while watching a horror movie; but that thrill, that excitement that accompanies the experience is totally worth the travail. After all, one could say, the most delectable pleasures all come with some sacrifice; in this circumstance, the sacrifice is to be horrified.On the other hand, it seems that some people do not find particular pleasure in watching horror movies. If there is any pleasure at all, it’s the pleasure of being in pain. How can that be? Pain as Catharsis A second possible approach sees in the quest for pain an attempt to find a catharsis, that is a form of liberation, from those negative emotions. It is by inflicting upon ourselves some form of punishment that we find relief from those negative emotions and feelings that we have experienced.This is, in the end, an ancient interpretation of the power and relevance of tragedy, as that form of entertainment that is quintessential to elevate our spirits by allowing them to surpass our traumas. Pain is, Sometimes, Fun Yet another, third, approach to the paradox of horror comes from philosopher  Berys  Gaut. According to him, to be in awe or in pain, to suffer, can in some circumstances be sources of enjoyment. That is, the way to pleasure is pain. In this perspective, pleasure and pain are not really opposites: they may be two sides of the very same coin. This is because what’s bad in a tragedy is not the sensation, but the scene that elicits such sensation. Such a scene is connected to a horrific emotion, and this, in turn, elicits a sensation that we find in the end pleasurable.Whether Gaut’s ingenious proposal got it right is questionable, but the paradox of horror certainly remains one of the most entertaining subjects in philosophy.

Strategic managment Essay Example | Topics and Well Written Essays - 2000 words

Strategic managment - Essay Example The airline has around 90 destinations and operates with 176 aircrafts (Nationsonline, n.d.). However the central base is situated at the Copenhagen Airport (Beyman, n.d.). The present study entails about the challenges faced by the company in the 1980s and also offers the solution by which the company surmounted the challenges. The company applied vertical integration strategy in order to overcome the challenges. The threats mainly came from intense rivalry within the aviation industry. This has declined the sales volume as well as the profitability of the company. The new management found the only way to overcome the issue by carrying out an end-to-end restructuring of the company. It happened through successful vertical integration. The company was fully restructured and growth was witnessed. It vertically integrated with the other divisions such as catering sector, credit card, hotel, and reservation within the aviation industry. The paper will therefore shed light and offers a critical on the vertical integration approach of SAS in reviving their situation. The case entails about Scandinavian Airlines (SAS) where the company had to deal with various issues and how the company recovered from the situation. It was in the year 1970s and 1980s; the company faced various challenges (Gallos, 2008, p.42). The issues led to various disparities among the owners, staffs and the management. Furthermore the stakeholders also did not agree on the reasons portrayed for the big loss and was also unsatisfied with the ways to be adopted for the revival of the company. Hence at this point of a time there was an urgent need of quick and firm decision which will help the restrict or save the company from the verge of a collapse. At that moment of time the management structure was changed and new executives came forward. In the year 1981

Information Security Essay Example | Topics and Well Written Essays - 2500 words

Information Security - Essay Example In addition, customers’ issues produce the need for companies to manage information security in a proper and effective manner. In this scenario, organizations integrate a task to look after customer and governmental proprietary data and details by guaranteeing observance with the laws and regulations. Thus, an organized collection of procedures, people and information technology (IT) structure that protects decisive systems and information, and secure them from inside as well as outside intimidations is known as information security management (ISM) (Sipior & Ward, 2008), (Northern Illinois University, 2007) and (Grimaila, 2004). Security Issue The basic issue which I have chosen for this SLP is about information hacking. In our daily lives we often see this kind of security breach. People around us with negative intentions steal someone’s personal information in an attempt to make illegal use of it. This personal information could encompass various sensitive things suc h as computer passwords, email passwords, social security number, credit card number and a lot of others. The basic purpose of information hacking is to create problems for others. It could be intentional or unintentional. For instance, a hacker can hack a person’s billing information along with secret password and afterward can make illegal use of this information. This security is also very critical for the organizations since organizations can face a variety of information hacking issues. In this scenario, information hacking could be very harmful for the organization. The fundamental principles should be pursued to deal with this issue are: (Sipior & Ward, 2008), (Northern Illinois University, 2007) and (Grimaila, 2004) Information fortification, support and revitalization: Organizational information security measures, comprising systems, computer units, and data along with documentation arrangement, recognized by this rule, should be implemented in such a way that practi cally lessens the danger of inside or outside violations to the safety, integrity and confidentiality of organizational information. In addition, the users of information are anticipated to protect such private information in conformity with permissible responsibilities and managerial guidelines and measures, comprising confidentiality and exposure contracts. They should comprise tactics prepared to re-establish such information to guarantee the persistence of the crucial operations for the organization (Sipior & Ward, 2008), (Northern Illinois University, 2007) and (Grimaila, 2004). Information Integrity: Information security protectors should use appropriate confirmation and corroboration actions with the intention that the information, utilized in the search of assessment and decision making, might be expected to be correct (Sipior & Ward, 2008), (Northern Illinois University, 2007) and (Grimaila, 2004). Information Secrecy and Leakage: The importance of information like an organ izational resource augments through its extensive and correct utilization on the other hand its

Obama Administration Budget Essay Example | Topics and Well Written Essays - 1500 words

Obama Administration Budget - Essay Example that America has witnessed over the last several years." President Obama also reiterated his pledge to cut the deficit in half over the next five years. (Keck, et. al., 2009). The economic recession that America is presently experiencing is being suffered from coast to coast.   Families, small businesses, and family farmers are struggling to make ends meet.   People are tightening their belts and making difficult budget decisions In order to survive,.  Likewise, Americans expect their government to do the same.   Sadly, the recent budget plan released by the Obama administration failed to meet the citizens’ expectations.   In this time of widespread unemployment and the budgets of families and small businesses are tight, Obama’s outrageous budget outlines a $1.4 trillion tax raise in order to pay for enormous new government spending.   Some Americans believe that this budget is not the answer.   The tax increases it calls for would hurt small businesses, kill jobs, and further prolong our economic downturn (Wicker, 2009). Universal Tax Hike: Obama’s budget plan aims to expand the size and scope of the federal government in every phase of our economy.   Under this plan, spending would be maximized.   Before the country entered this recession, our national debt was about 40 percent of our gross domestic product (GDP).   Drastic increase in government spending and nationalizing things like healthcare and student loans, this budget blueprint would deliver the biggest European-style Socialism that we have ever seen in the country. Instead of guiding our country out of this recession by outlining a plan that would put more money into the hands of taxpayers and job creators, Obama’s budget would increase taxes on every American, stifling investment and job creation at a time when our country greatly needs both.  The budget asserts to increase taxes only on â€Å"the rich,† but in reality the burden would fall on the small businesses that create 70 percent of

Tourism Policy and Strategy Assignment Example | Topics and Well Written Essays - 1500 words

Tourism Policy and Strategy - Assignment Example The British tourism industry also faces challenges. David Coleman summarised the problems now facing British countryside as changes to the scenery, e.g. with fewer animals, lack of investment in the countryside and its infrastructure, fewer countryside activities, such as events and shows and lack of enthusiasm from businesses and people. He cited that the local authorities can assist by working with the industry, reviewing the rural infrastructure, e.g. by ensuring temporary footpath closure signs are removed, promoting support for businesses and taking a positive attitude towards planning issues and rural development. ("Working for the Countryside". The growth of international and domestic tourism has been matched by a corresponding increase in the numbers of those who study tourism and its impacts. Indeed, it may even be said that tourism research is one of the academic growth industries of the late twentieth century. A specific example of tourism research is Tomorrow's Tourism To day or Tourism Prospectus. This Prospectus outlines plans for action and responsibilities for delivery for the Department of Culture, Media and Sports (DCMS) and its key partners in five areas. ... (Tomorrow's Tourism Today). The industry is aiming for an industry turnover of 100 billion as a minimum by 2010. The British tourism industry also faces challenges. David Coleman summarised the problems now facing British countryside as changes to the scenery, e.g. with fewer animals, lack of investment in the countryside and its infrastructure, fewer countryside activities, such as events and shows and lack of enthusiasm from businesses and people. He cited that the local authorities can assist by working with the industry, reviewing the rural infrastructure, e.g. by ensuring temporary footpath closure signs are removed, promoting support for businesses and taking a positive attitude towards planning issues and rural development. ("Working for the Countryside").

Travel speech Essay Example | Topics and Well Written Essays - 500 words

Travel speech - Essay Example Florida seemed like the natural solution. Who hasn’t heard of the famous resorts such as Disney World, Epcot Center and MGM Studios that are centered near Orlando? Miami is also a world-class city with beautiful architecture and a great nightlife, or so I had been told. Besides all of these attractions there was the legendary Florida sunshine and beaches. We decided we wanted our change of scenery to be a trip to Florida, specifically the Orlando and Miami areas. We flew directly from Denver to Orlando. We were so excited to get out of Denver the flight seemed only to take an hour instead of the four it really took. After arriving, we rented a car at the airport and were on our way. Renting a car proved to be a bit of an adventure. We were under 21 so that lead to some extra paperwork and several suspicious looks from the person working the desk, but our charm (and good driving records) paid off in the end. I recommend renting a car when you travel anywhere. There is something very exciting about driving around in a city you have never been to in a car you have never driven before. We headed straight for our hotel and then on to the resorts. We wanted to see as much as we could because we were only staying nine days for the whole trip. We bought passes to the Disney World complex that gave us a lot of freedom. We could go wherever we wanted with just one pass. We had a great time doing the typical tourist stuff. The rides at the different parks were fun. I am now a devoted fan of roller coasters! But after two or three days, everything started to look the same. That’s when I began to notice how some of the people acted towards one another in the amusement parks. I started to notice how parents interacted with their children that were misbehaving. Some were yelling and impatient. Some were attentive and tried to keep their tired children happy. Other ignored them while they talked on their cell

Tourism Policy and Strategy Assignment Example | Topics and Well Written Essays - 1500 words

Tourism Policy and Strategy - Assignment Example The British tourism industry also faces challenges. David Coleman summarised the problems now facing British countryside as changes to the scenery, e.g. with fewer animals, lack of investment in the countryside and its infrastructure, fewer countryside activities, such as events and shows and lack of enthusiasm from businesses and people. He cited that the local authorities can assist by working with the industry, reviewing the rural infrastructure, e.g. by ensuring temporary footpath closure signs are removed, promoting support for businesses and taking a positive attitude towards planning issues and rural development. ("Working for the Countryside". The growth of international and domestic tourism has been matched by a corresponding increase in the numbers of those who study tourism and its impacts. Indeed, it may even be said that tourism research is one of the academic growth industries of the late twentieth century. A specific example of tourism research is Tomorrow's Tourism To day or Tourism Prospectus. This Prospectus outlines plans for action and responsibilities for delivery for the Department of Culture, Media and Sports (DCMS) and its key partners in five areas. ... (Tomorrow's Tourism Today). The industry is aiming for an industry turnover of 100 billion as a minimum by 2010. The British tourism industry also faces challenges. David Coleman summarised the problems now facing British countryside as changes to the scenery, e.g. with fewer animals, lack of investment in the countryside and its infrastructure, fewer countryside activities, such as events and shows and lack of enthusiasm from businesses and people. He cited that the local authorities can assist by working with the industry, reviewing the rural infrastructure, e.g. by ensuring temporary footpath closure signs are removed, promoting support for businesses and taking a positive attitude towards planning issues and rural development. ("Working for the Countryside").

Argument Response Essay Example | Topics and Well Written Essays - 500 words

Argument Response - Essay Example The point of bilingual education in part is to ease the transition of students whose first language is not English into the school setting, and while it might accomplish this goal, it leaves the students with more difficulty in the long run. As Le points out, it leaves the students inept in both languages to a certain degree. Le’s main audience seems to be non-minority citizens who might be voting in regards to bilingual schooling. He seems to be of the opinion that the push for bilingual schooling comes just as much from these English speaking citizens who feel that they should attempt to preserve the culture of non-English speaking students in schools. Le is of the opinion that one should learn one’s native language and culture in home and not in school. There is also the difficulty of determining which second language should the subjects be taught in. Though the majority of non-English speaking students in the US might speak Spanish, there would still be some school districts where the majority of non-English speaking students might speak Chinese or some other language. The question then becomes how school districts can have any sort of regularity to them if they are all teaching in different languages. When all of the particular needs of every single group is attempted to be accommodate d for, nobody ends up with what they really need. As far as points that Le made that weren’t as strong, he first points out English as being a difficult subject to learn. First, this is a matter of opinion, and isn’t necessarily true. English does not have gendered nouns which make languages such as Spanish, French, and German difficult for English speakers. That doesn’t even begin to touch on the difficulty of learning a tone language such as Chinese. Secondly, it is not so much the language itself as it is the spelling system. English is in need of a spelling

An Alternative Theory of Economics Essay Example for Free

An Alternative Theory of Economics Essay Economics is usually defined as the problem of how best to distribute limited resources, limited because wants are characterised as unlimited, but common sense tells us that rather than limited resources, there is an abundance of resources. The difference is one of perspective and this is core to any alternative understanding of economics. If wants are the focus, then of course resources are limited by definition, but if minimum needs or essentials are used as the foundation, then resources are seen to be abundant. The difference is between a description and an explanation. A focus on wants or desires describes a market situation, while a focus on essentials or needs allows an explanation of choices to begin. It is necessary to shift the basis of economic theory away from assumptions of scarcity and onto that of the reality of high production if a rational explanation is to be found as to why certain activities are profitable and others, despite their desirability on social or moral grounds, are not. This begins with the understanding that an abundance of resources means that not all need to work productively and that some use more resources than others. Who shall be the lucky ones and how to keep the unlucky quiet is fundamental to the running of most economies. Abundance is therefore an economic problem because the choices opened up by having more resources than is strictly needed to live presents a danger to those processes of production and the command that some have over resources that created the abundance in the first place. Why does so much waste exists along side so much poverty in the world? The orthodox assumption of scarcity has survived even the staggering levels of surplus of modern economies because this assumption suits the needs of those who command resources and who prefer to ensure that the economy does not become democratised; that unpleasant tasks are done by someone else, that some win and many lose. An Economic theory based not on scarcity but on abundance is a theory that seeks not to describe distribution but to explain choices. The development of such a theory would undercut the dominance of those satisfied with the current methods of production and control over resources. It would do so by revealing the choices made to limit the production of essentials and to divert resources to the production of luxury and fashion goods. A distribution of resources currently labeled scarcity.

Symbolism in Plays: Comparison of Dorfman and DÏ‹rrenmatt

Symbolism in Plays: Comparison of Dorfman and DÏ‹rrenmatt The usage of allegorical references and symbolism is essential when delivering the playwrights intended messages to the audience. The author of Death and the Maiden, Ariel Dorfman, and the author of The Visit, Friedrich DÏ‹rrenmatt, both convey messages which regard human society through the use of symbols. By creating characters that represent social issues such as anti-religion, patriarchal values, and loss of ethics, both writers utilize the outcomes of characters to deliver their opinions. Furthermore, both plays emphasize social issues, elicit causes, and imply solutions to the issues addressed by utilizing allegorical references. In Death and the Maiden, Dorfman addresses the situation of his home country, Chile, while in The Visit, DÏ‹rrenmatt uses biblical allusions. Both plays, The Visit and Death and the Maiden make use of allegories to convey a message. DÏ‹rrenmatt uses symbols to construct a biblical allusion in The Visit and deliver his message; that greed holds the ability to decay moral values and that money has the power to assume personalities. The allusion is made up of Ill, the Christ figure, who must sacrifice himself for the betterment of Guellen, which is â€Å"rotting to death† (DÏ‹rrenmatt 12). The desperate nature of the town is obvious through the excitement caused by the arrival of Claire Zachanassian. Since her wealth is well-known, it immediately sheds hope upon Guellen that she will come to save the town from its poverty. Ironically, she does the exact opposite. Claire, the satanic figure, introduces temptation, which slowly diminishes the moral values the town is so much known to uphold. By offering the million dollars in return for Ills death, the power of greed is executed through the transformation of Guelle ns citizens. At first, the mayor states that he â€Å"reject[s] [Claires] offer† in â€Å"the name of humanity† and that he would rather live through poverty than have â€Å"blood on [his] hands† (39). The mayors tone is extremely certain, emphasizing to what extent his transformation really is. By the end of the play, the mayor has already fooled himself into thinking that by killing Ill it would be better for humanity. For the sacrifice of one, it would â€Å"save† the town. Temptation has led Guellen to believe that their decision to kill Ill was not derived through the money, but through the â€Å"matter of justice† (91). This moral decline portrays through the use of the biblical allusion, which DÏ‹rrenmatt creates for one specific purpose; to deliver a caveat towards greed. The paradox of greed, in this case, derives from Claire. In one aspect, she saves Guellen from poverty, hunger, and imminent destruction. Yet, she introduces greed and murder, which subsequently leads to the loss of ethics and gain of antireligious values. Indeed, she saves the town in one way, but destroys the town in another. In the play Death and the Maiden, Ariel Dorfman creates an allegory portraying the cruel government of Chile and the struggles to transition away from it into a new leadership. The characters of the play are symbols to portray these struggles to heal. Additionally, the personalities of these characters portray the necessities of people after such an event; such as justice, revenge, and acceptance. Although the old regime is out of order, the effects of the crimes against human rights are not so easily forgotten. After being brutally tortured and raped, Paulina Salas struggles in her life. She finds it easy to suppress her memories, but never finds a way to accept the past. Hence, Paulina is a symbol of revenge, which Dorfman creates to emphasize the struggle to heal. When Doctor Miranda, her alleged rapist, arrives to her house, she recognizes his voice, which â€Å"during all these years not an hour has passed that [she hasnt] heard it† (Dorfman 22), proving her inability to accept the past, and describing her personality as vengeful. Her ability to recall the Doctors voice from years in the past portrays the extent to which the memories of her past still affect her present. When the Doctor wakes up after spending the night, he sees Paulina, who is holding a gun and â€Å"[pointing] it playfully in his direction† (20). Knowing her thoughts, her intentions are made clear. She wants him to feel sorry and repent, yet claims it is not â€Å"vengeance† (34) which drives her. Through Paulina, Dorfman uses her inability to forget as an example of social issues which pertain to Chile. By portraying her as a woman who has been affected by events directly linked to a cruel government, he represents all women in Chiles reality, who have suffered through the old regime. Moreover, by making her personality vengeful, he directly implies that many women in Chile are also seeking closure through revenge. When Dorfman ends his play with mirrors dropping do wn, he implies that the plot directs towards the audience, and is suppose to catalyze self exploration amongst them. Dorfman also creates Gerardo Escobar as a lawyer who has been appointed to a commission that will examine human rights abuses during the past dictatorship. This career is ironic because of his wife; who has had her rights abused, but seeks justice not through her husband, but through revenge. Both of Escobars occupations, as a lawyer and a member of the commission, serve as support for the idea that he is a symbol of justice. Dorfman creates this dichotomy of roles to show the different way people deal with the struggle. The way Paulina does; through revenge, which is seeking justice with an evil intention, or the way Escobar does; through justice and acceptance. Escobar constantly states that these crimes were held â€Å"fifteen years ago† (36), and to â€Å"put him on trial† (34) instead of seek revenge the way Paulina does, proving that Escobar has accepted what has happened and holds no grudge. Although Paulina retorts that crimes had not been directly done towards him, indeed, they had. Escobar is directly affected because though he had not been abused, his wife had, giving him a link. Dorfman uses Escobar as a symbol to portray the way people should handle violations of human rights, with acceptance. To prove this method correct, Dorfman then uses Paulina as a symbol for revenge to show that if people cannot come to terms with the past, they will constantly seek revenge, never find peace, and consequently struggle to heal. Both authors, DÏ‹rrenmatt and Dorfman, utilize symbolism and allegories to deliver their own messages about their views on society. DÏ‹rrenmatt believes that if humanity succumbs to temptation, moral decline is unavoidable. He demonstrates the serious nature of this warning by implementing the idea into a biblical allusion. This allusion portrays that death and anti-religion follows greed. Dorfman similarly conveys a message through an allusion of his home country Chile. By portraying a womens struggle to overcome her cruel past and making her symbolize revenge, Dorfman demonstrates the flaws of such an approach. He shows that if revenge is what you seek, a person can never find closure, and that the only way one can obtain peace is through acceptance and mercy. Work Cited Dorfman, Ariel. Death and the Maiden. New York: Penguin Books, 1991. Durrenmatt, Friedrich. The Visit. Tans. Patrick Bowles. New York: Grove Press, 1956.

Stereotyping :: Prejudice Stereotype

  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"That person must belong to a gang, just look how he dresses†. How often have we heard somebody mention these things, yet, how often have we said something similar? I believe our society is based on the superficial things, which we categorize people because of the actions of a small percentage. All of the above statements are prejudicial notions used to define members of a social or an ethnic group, and are called stereotypes. Unfortunately, stereotypes negatively affect our ability to understand members of a different group or ethnicity, and are we usually resistant to change because of them. We stereotype various groups of people, but none like professional athletes and different ethnic groups in our country. Professional Basketball, Football, and Baseball players have been the victims of many stereotypes. Hearing people call them dumb is common. A misconception by many people is that pro athletes aren't educated. This is such a ridiculous situation since the vast majority of them have attended prestigious colleges and universities, and received degrees in different fields of study. A popular misconception is that the educations they did earn were in areas like Liberal Arts, or other general fields of study, which didn't challenge their mental capabilities. Another stereotype is that pro athletes received preferential treatment while in college. Many believe that if an athlete needs a certain grade to remain eligible to play sports, then the faculty would grade him or her lighter than the rest of the class. We have also stereotyped athletes as "above" the law. There have been, on occasion, incidents where a pro- athlete is treated better by the justice system than an average citizen would be in the same situation. We are satisfied to say it's because of the athletes’ fame and wealth, but fail to realize that it was probably a first offense, or to follow the story up and see that punishment was dealt accordingly. The mos t common stereotypes are those, which we have aimed at different ethnic or racial groups. African-American stereotypes are the most obvious. We have often stereotyped Young black men as gang members solely because of the kind of clothes they wear. The media constantly blasts images of black men involved in crime and gangbanging across the six o'clock news, but hardly ever the White or Asian doing the same. We have also stereotyped African- Americans as the largest ethnic group on public assistance, which is not true at all.

Marketing Project Proposal Essay

Can Starbucks pose a threat to Cafà © Coffee Day India? – A lot is happening over coffee! Introduction : Starbucks is the world’s largest coffee house and it has already established itself in the Asian economies of China and Japan. Its recent move to enter into the Indian sub–continent is seen as its market strategy to capture market share in one of the largest emerging economies in the world. CCD, being the undisputed player in the coffee market (with approx. 60% market share) in India, is a well established brand. Objective : To analyse whether Starbucks can pose a threat to the established dominant brand CCD in India. Current Scenario: The coffee chain market in India is more than Rs.1000 crores and is growing at 30% Y-o-Y. Cafe Coffee Day is the biggest coffee chain in India. It has 1550 outlets scattered around Tier-1 and Tier-2 cities in India.1Starbucks entered the Indian market in 2011 with a JV with Tata Global Beverages and currently operates from 40 stores across India and is fast acquiring the high end customer segment.2 Methodology of analysis : a) 5C framework for Starbucks a. Understand the positioning and goals and objectives of Starbucks and CCD b. Understanding the threat that Starbucks pose to CCD and predict future initiatives of each. c. Analyse the market structure, motivation, distribution channels and income level of customers. d. Climate – Indian coffee consumption market and b) Determine the POP and the POD between Starbucks and CCD c) Brand Strategy Frameworks i) Bull eye ii) Color wheelpage iii) Brand Resonance Model iv) Specific to Starbucks- Ansoff’s growth Matrix for strategy of starbucks

Food Hygiene & Sanitation Essay

Only without oxygen at an ideal temperature 43? C c. Only with oxygen at an ideal temperature of 43? C d. Only without oxygen at an ideal temperature of 39? C 7. Which of the following groups of hazards are most likely to cause a foodborne disease outbreak? a. Bacteria and viruses b. Parasites and molds c. Vibrio spp. and Shigella spp. d. Chemical and physical hazards 8. Bacteria grow best within a narrow temperature range called the temperature danger zone. The temperature danger zone is between: a. -18? C and 104? C b. -8? C and 65? C c. 5? C and 60? C d. 5? C and 100? C . Bacteria that cause foodborne illness will only grow on foods that have pH at _____ or above and a water activity (AW) above____. a. 3. 2; 0. 85 b. 4. 6; 0. 85 c. 6. 5; 0. 80 d. 8. 0; 0. 75 10. Which of the following bacteria produce a toxin that is more likely to cause death if consumed? a. Campylobacter jejuni b. Clostridium botulinum c. Shiga-toxin producing Escheria coli d. Listeria monocytogenes 11. Some bac teria form spores to help them: a. Reproduce b. Move easily from one location to another c. Survive adverse environmental conditions d. Grow in high acidic foods 12. Which of the following is a histamine poisoning? a. Ciguatoxin b. Scombrotoxin c. Mycotoxin d. Paralytic Shellfish Poisoning (PSP) 13. Which of the following is not considered a potentially hazardous food group? a. Red meats b. Fish and shellfish c. Poultry and eggs d. Dried grains and spices 14. The most effective way to control the growth of bacteria in a food establishment is by controlling: a. Time and temperature b. pH and oxygen conditions c. Temperature and water activity d. Time and food availability 15. Food borne illness can caused by: a. Poor personal hygiene b. Cross contamination c. Temperature abuse d. All the above 16. Regarding food thermometers, which statement is false? a. Be calibrated b. Measure temperatures between 5? C and 57? C c. Measure temperatures between -18? C and 104? C d. Be approved for use in foods 17. Good personal hygiene includes a. Using hand sanitizers instead of washing hand b. Keeping hands and clothes clean and sanitary c. Wearing attractive uniforms d. Cleaning and sanitizing food-contact surfaces 18. Cross contamination is a term used to describe the transfer of a foodborne hazard from 1 food to another: a. By a food worker’s hand b. From a cutting board c. From a knife blade d. All of the above 19. After proper cooking, all foods that are to be held hot must be held at: a. 74? C or above b. 57? C or above c. Room temperature until served d. 49? C or above 20. Food workers should wash their hands after which of the following? a. Taking out the trash b. Touching their faces c. Handling raw food d. All of the above Section B (10 marks) Answer either True/ False. 1. The Hazard Analysis Critical Control Point System is only used to monitor food processing in manufacturing plants. () 2. Certification of food protection managers and workers refers to screening done for health problems. () 3. The term food establishment includes any site where food is processed, prepared, sold or served. () 4. Bacteria and viruses cause most foodborne illness. () 5. One of the potentially hazardous food is cut melons. () 6. There are two types of bacteria that are spore forming and non-spore forming. () 7. Clostridium botulinum cannot cause death. () 8. E. Coli can be found in the intestines of warm-blooded animals. () 9. Prevention of cross contamination can be done by keeping raw food and ready-to-eat food together during storage. ) 10. Bacteria take 25 minutes to multiply. () Section C (20 marks) Briefly explain on each answer. 1.

Skin Deep Response

Jasmine Cardenas October 17, 2012 English 1000C Professor Bell Skin Deep 1. Since a young boy Dane was not taught about any other races than that of his own. Dane’s family raised him to believe he was superior over other races. His grandfather and great grandfather both fought in the Confederacy and were both very racist Caucasian men. Dane states directly to the other teens in the group, â€Å"no way I can step back and change that,† meaning his grandparents that were involved in the Confederacy.Because Dane was raised in a mainly racist family and dominantly white neighborhood he was brought up to think he was better than those children and teens of other races. He was raised to believe that everyone in mankind has struggles in their own way but does realize that minorities have a harder time with these everyday struggles. Dane states in one of his conversations with other college students that, â€Å"life is rough† and that should be able to handle their situa tion on their own.This is a connection I made between Dane’s early life experiences and his struggles to make sense of his own racial identity. I feel as though Dane’s early life at home impacted his views of interactions with other students at the workshop. 2. Tammy was raised in an all white neighborhood but at the same time realized the struggles and racism toward minorities. I feel as though Tammy is in the Pseudo-Independent stage of Beverly Daniel Tatum’s â€Å"Racial Identity Development† model.I think Tammy’s in this developmental stage because she was very aware of the conflicts that minorities faced in that time period; she was also very concerned and wanted to learn more about the feelings of those from other cultures. She doesn’t believe that Whites are â€Å"superior† to any other race and she wanted to make a change in herself and in her neighborhood. Tammy wants to connect with those of other races but others donâ€℠¢t take to it well because she is white and many young minds believed that all Caucasians were racist.It was very difficult for Tammy to get her point across in group discussions because she felt so strongly about the subject. Tammy stated, â€Å"my family taught me an honest day’s work, and honest day’s pay†¦but I’ve come to realize that for some culture’s in our society that’s not true they have to work twice as hard and are being taught they can’t do something. † This quote really set it apart for me in figuring out which developmental stage Tammy belonged in.

Enjoying Horror Essay Example | Topics and Well Written Essays - 750 words

Enjoying Horror - Essay Example This is same as arguing people watch horror movies because they want to be frightened. The plain suspense in horror films like Paranormal Activity has enabled the movie to draw massive viewing. The movie is about young couple who placed audio-visual equipment to capture unusually activity going on in the house. The suspense in the movie is so strong because the viewers want to know the cause of strange activities. The climax of the horror comes out when zombies go on massive killings towards the end of the film (Hawkins 1). Psychological effects of horror movies on viewers also make them interesting to view. Neuroscientist argue that the neurons in human brains work in a complex way that allows human brains to think, reason and act in a different ways from other animals. They further argue that fear is an emotion derived from newly learned cautions as well as deep-seeded evolutionary factors (Hawkins 1). Analysis The catharsis theory can also be used to explain why horror movies are enjoyable. The movies are appealing due to their traffics in thoughts and emotions that have been subdued by the ego though they seem vaguely familiar. Neuroscientists believe that horror touches on elemental images in the joint unconscious. Several individuals have not repressed feelings like drowning of children or slaughtering of women, they may want to watch more horror movies in order to overcome such fears. Horror films may combine traditional horror films themes and comedy. Comedy-Horror movies are intended to scare the audience and provide humor for the viewers to laugh at their fear. Another thing with horror movies is the intense experiences it brings to the audience. This explains why young people would prefer watching horror movies. The intense experiences make their hearts race and bring out the true nature of life (Hawkins 1). McIntyre, Gina. The Horror . . . The Horror. Loss Angeles Times. 2009. Web. 4th August 2013. http://articles.latimes.com/2009/jan/25/entertainme nt/ca-horror25 Summary Horror films are movies that are intended to create a sense of alarm, fear and panic among the audience. The films are usually unsettling and rely on scare tactics to capture the attention of the audience. The movies are usually centered on an evil person, event or force. â€Å". Most horror films are set in lonely places, ruined houses, deserts or forests. The villains are bad looking individuals who could be dressed in masks. The villains live a strange life such as feeding on humans and raw meat. The victims are innocent individuals who could be out on a tour only to fall at the hands of villains (McIntyre 1) Analysis Most researchers think that the killings and blood in horror movies makes them interesting. For example, Zombie-horror is characterized by mindless beings raised from the dead. They contain zombie invasion on human territory and feed on human beings. A struggle then arises between human beings and the zombies, the Zombies wanting to feed on h umans while humans are defending their territory. The struggle between the humans and zombies keeps the audience glued to their seats. However, other factors motivate the audience when watching horror movies. This could be the moral lesson that is found in such films. â€Å"If horror films reflect the anxieties of a culture, then it makes perfect sense that so many nefarious characters are emerging from the darkness: The collapse of the housing market, the menacing

To what degree are these representation positive,negative, or Essay

To what degree are these representation positive,negative, or politically mixed - Essay Example Television is embedded into culture and therefore significantly explains the observed gradual transformation of the social order through centuries. In respect of the Sex and The City (2003), â€Å"A Woman’s Right To Shoes† (season 6, episode 9) it is evident that the television technology is one of the greatest players when it comes to social reorganization that has been experienced over the years. It is imperative that some of the terms in this topic of gender under television media analysis are defined to give an insight into the underlying supportive ideas over the subject. Cultural forum is one of the concepts that need clear definition in respect of the existing relationship between television and media. In respect of television technology, the contemporary cultural system of the world undergoes continuous examination by the work of art. Television coverage explores various issues around the world and the aggregate role of this media therefore sums up as either inf ormative or entertaining. The outstanding function of television is its exemplary recognition of the female gender, the minority group and children in the social framework. By transmitting various scenes of socio-political issues across the world, television has significantly opened up the society and is almost initiating a gradual convergence in culture which promotes awareness of women rights and affirmative action. Television discussions are also giving men consideration in terms of fair treatment from the fairer sex as cast by this episode. Sex is represented as a biological concept that distinguishes anatomy of humanity in the society while gender is derived from the social definition. The television has been instrumental in exploring the gender biasness that exists between women and men. In respect of the program line up in the television channels, it is common to find that the timing and planning is strategically formulated in a way that it befits the various audiences. The e merging reorganization of the television content including the soaps, live shows, talks are targeting a given audience with a hint on the work and leisure relationship. The widespread cases of housewives that were common gave the television program managers incentive to come up with family chores related discussions. The concepts highlighted in the episode above gives an extensive family issues twists and the contemporary change of events as far as the gender roles are concerned. Television has been one of the political tools for helping women get their voice heard in the cycle of politics in the society. This is achieved through debates that expose women as the equals of men in terms of political leadership. Social constructionism has played a vital role in helping research remold the grounded theory in social research. The social constructionists have been on the view that knowledge is not created by constructed. The media have the in-depth psychological concepts of its audience a nd this has been an advantage at their disposal in constructing various issues which when passed to the people they perceive as true. Television causes a lot of illusion that cannot be avoided by any person due to the uncensored explanations they provide to support their findings. This has been the force behind the outcry on the unfair gender disparity in terms of various decision making institutions. Political scene around the world has greatly been influenced by

Academic Skills Essay Example | Topics and Well Written Essays - 1000 words

Academic Skills - Essay Example The aim of education, then, is the full intellectual, moral and spiritual development of the student. Students should acquire discipline and self-mastery, possess mental skills and have a firm character and goodwill. These dispositions are to serve the proper ends of humankind. Clearly students need practical skills to navigate in the everyday world, but the main orientation is toward the ideal, perfect, transcendent realm which truly defines human existence. Planning is one of the academic skills which helps to organize the education and personal schedule. Planning bridges the gap from "where we are" to "where we want to go." It makes it possible for things to occur which would not otherwise happen. In an overall sense, planning is a function that is intellectually demanding and the most basic of all education functions. Planning should logically precede the execution of the educational goals and strategies of organizing, directing, and controlling. It is a function of management wh ich is unique in that it provides direction for all group effort. The purpose of planning is to provide a student with a framework in which decisions can be made which will have an impact on the learning process. A conscious effort to systematize the effort and to manage its evolution is preferable to an unmanaged and haphazard evolution. The basic planning problem is how to allocate the limited resources. The major benefits to be expected from planning include an improved sense of direction for the learning and a student himself, better performance, increased understanding of the learning and its purpose, earlier awareness of problems, and more effective decisions. Assessment allows a student to choose between alternative and find the most reliable and objective information. Assessment, analysis and synthesis are closely connected with planning seen as a process for setting future direction, a means to reduce risk, and a vehicle for training managers. It is also a process for making strategic decisions, a way to develop consensus among top managers, and a means to develop a written long-range plan. Strategic planning can be defined as a method of guiding studnets so that their decisions and actions affect the future of the education process in a consistent and rational manner, and in a way desired by top management. Planning, assessment and restricting helps me to study the course and effective use my time resources and skills. Planning/thinking entails tactica) planning--the planning of those actions to be taken to put strategies into effect. This type of planning answers the question of how to get the job done. It often consists of specific objectives accompanied by short narrative action plans. Assessment may have two diametrically opposed definitions. One is that it is the overall encompassing effort for total planning of a learning process, meaning that planning is merely a portion or "tool" of learning. Planning and restructuring are a part of the day-to-day implementation of an strategic plan. I suppose that I have a good planning and restructuring skills, but need some practice in assessment and analysis. These skills are s core of the effective management of change within the course. It is the implementation of strategies developed to determine a new direction for the personal development through transition, so it may fulfill its responsibilities in a rapidly changing environment. I suppose that planning is not visionary or futuristic thinking, but an example of process versus substance. Planning is the process that creates a balance between what is desired and what is possible. Assessment enables students to distinguish truly important decisions from less important ones

Management Experience in the Creative and Cultural Industries Essay

Management Experience in the Creative and Cultural Industries - Essay Example The first concept which is applied to setting up a new restaurant is based on the franchise requirements which are associated with IHoP. The building has to be free standing and should be an average of 5,000 feet, which seats 185 people. If it isn’t free standing, then it is required to be on an end – cap space, such as at the end of a shopping center. The site is also to be located in an area that has a minimum population of 25,000 and a maximum of 50,000 within a 3 mile population. The traffic which goes through the location should be 28,000 daily, which is specific to the area that the building is located in. It is also required to have a parking space for 50 – 80 people. The property terms are on a triple lease to own, which is based on a lease agreement which lasts from 20 – 30 years. The utility service requires gas at 2,000,000 BTUs, water at 2 inches and 55 pounds minimum flow pressure fire service. Electricity is required to be at 1,000 Amps and 1 20 / 208 2 phase 4 wire. The sewer should contain a 6 inch line minimum lateral (IHoP, 2010). The expectations with the franchise are followed by the establishment and main way in which the operations will work. The first aspect to this is safety. The safety for employees relates to keeping the place clean and free from slipping, spills, burns and other hazards while cooking or serving guests. To ensure this, safety standards will be required through both internal standards and federal regulations, such as continuously cleaning the floors and counter space as well as taking preventative measures while cooking (Almanza, 2004). The food safety will be added into this, specifically with the purchase, storage, handling, preparation, cooking, transport and service. Each of these stages has to meet specific regulations through a food management safety system. The purchase, storage and handling will be monitored by keeping the area clean and by

The Case of the Off-Rhythm Bongo Player Essay Example | Topics and Well Written Essays - 2000 words

The Case of the Off-Rhythm Bongo Player - Essay Example As explained by Jason Bardi reports from the Scripps Institute, "calcium is a second messenger and regulates many different intracellular processes, including gene expression within cells." (Bardi, 2004) and "the transfer or spread of this excitability to a neuronal network, manifested as electro-graphic and clinical seizures, occurs via synaptic transmission." (Wellmer J, Su H, Beck H, Yaari Y and Eur J Neurosci, 2002) The effect on ion channels and effect on threshold are distinctive in the sense that "native calcium channels have been classified by both their electrophysiological and pharmacological properties and are generally divided into low-threshold (T-types) and high threshold (L-, N-, P/Q- and R-types). The L-, N-, P/Q- and R-type channels typically activate at membrane potentials near -30 mV and display diverse kinetic, voltage-dependent and pharmacological properties.1 The availability of specific pharmacological agents targeting the high threshold channels has permitted elucidation of many of their physiological functions. The T-type calcium channels describe a class of molecules that transiently activate at relatively negative potentials (-60 mV) and for which a general lack of high-affinity selective blockers has made their exact physiological contributions lag behind those of the high-voltage activated isoforms" (Snutch, 2005) The effect on Bado's muscles including the aching, twitching and tingling fingers is based on how the calcium mediates constriction and relaxation of blood vessels. This includes those excitable cells which controls the nerve impulses like those occurring in his twitching fingers. More definitively explained by Jane Higdon of the Linus Pauling Institute at Oregon University, calcium plays a role in mediating the constriction and relaxation of blood vessels (vasoconstriction and vasodilation), nerve impulse transmission, muscle contraction, and the secretion of hormones, such as insulin. Excitable cells, such as skeletal muscle and nerve cells, contain voltage-dependent calcium channels in their cell membranes that allow for rapid changes in calcium concentrations. For example, when a muscle fiber receives a nerve impulse that stimulates it to contract, calcium channels in the cell membrane open to allow a few calcium ions into the muscle cell. These calcium ions bind to activator proteins within the cell that release a flood of calcium ions from storage vesicles inside the cell. The binding of calcium to the protein, troponin-c, initiates a series of steps that lead to muscle contraction. The binding of calcium to the protein, calmodulin, activates enzymes that breakdown muscle glycogen to provide energy for muscle contraction. (Higdon, 2003) As explained in the following afflictions, cell excitability and effects on the skeletal muscle are discussed: a) Hyperkalemia: "In acute hyperkalemia, the ratio of intracellular to extracellular K+ is decreased. The gap between the resting membrane potential to the excitability threshold is decreased and the nerve conduction is initiated more easily. If this continues it progresses to weakness of muscles. Gradual hyperkalemia, as in

Strategy Positioning Paper Essay Example for Free

Strategy Positioning Paper Essay Apple is one of the most innovative companies that were ever created to surface our technology world. Founder created it Steve Jobs and two others in 1976. Apple is an â€Å"American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers† (Apple Inc., 2014).Apple is most known for its hardware products such as the Mac computer, IPod, IPad, and the infamous IPhone smart phones, just to name a few. The sleek design of all these products mentioned, is one of the major components that separates this line from its competitors. Having a collection of Apple products is in very high demand across the globe, due to its popularity, speed, and overall technology performance. It has over 400 retail stores across fourteen countries. It does not surprise Apple customers when they develop something great and market it to the world seeing that Apple has estimated revenue of $170 billion. Most Apple consumers are ready for something new to be launched, just so they can get their fingers on it. Apple, Inc. is introducing a new product called the iFlash. It is a portable flash drive combined with a charger, having a flash drive on one end and a charger on the other end. The iFlash comes in varies GB of 8, 16, and 32, with its compatibility with all Apple products. It also comes with a docking station that it connects to so that it can charge itself. It gives you the luxury of being able to charge your phone on the go without worry about finding an outlet to plug it into. The iFlash lets you have the freedom to charge your phone, without being connected to a power source, which is great for this â€Å"on the go generation†. The iFlash is also Wi-Fi capable which means that whenever you have Wi-Fi capability you can upload and sync your phone with iTunes and iCloud as well as perform any  updates that are needed to any applications or to your operating system. The built in flash drive allows you to save information from your phone to the flash drive if needed or you can use it as a portable flash drive on its own. A SWOT analysis of the organization and offering Recognition of Brand Many people are around one area, could leave the Wi-Fi in slow connection Opens opportunities to downloading to a computer without the use of a cord attached to it Workers being exposed to Benzene and N-Hexane The table shows that iFlash could be an advantage or disadvantage with the company. IFlash gives this now on the go generation the opportunity to get things done and stay updated without the fear of finding an outlet to plug into. Many companies that work with electronics have to worry about workers being exposed to Benzene and N-Hexane. Both of them could be critical, however, Apple practices going green. Apple likes to use some of their older projects to help advance the company and gain additional knowledge about the iFlash. The iFlash is yet another fantastic technological creation from  Apple that will give its users the benefit of saving data, including pictures and videos without having to plug into or log onto a computer at all. At the same time, the iFlash will allow the charging of any Apple device without having to plug into an electrical outlet. Both of these functions are wonderful alone but together they make for an extremely useful device. According to Porter’ s five competitive forces, however there may be a significant amount of competition almost immediately. Because of the fact that mobile device industry is so profitable there will surely be a number of threats of new entrants as has been the case for almost all advancements in the industry. One thing that Apple does have however is an extremely loyal customer base, which will certainly help with the success of the launch of the product. Apple customers are so loyal in fact, that some actually camp out in front of stores in anticipation of the release of a new product, in particular the iPhone. The threat of substitute products or services is also very prevalent and in fact to some degree already available. There are both portable chargers and flash drives already available however not as a combination, which is where our product is different from any other. There is also the factor of bargaining powers, both of the customers as well as the suppliers. Apple has a substantial production and distribution operation however, whenever a new device is introduced there is inevitably a backlog because of the popularity of the product. This in essence would create a bargaining power for the customer however since Apple is so popular and established it does not. This might however create a bargaining power for the suppliers because they know that the demand for the product is huge and they could possibly play on that to charge more to produce the device. The competitive rivalry is alive and well in this industry perhaps more than any other industry today. Market Segmentation Base Apple should segment the market on the following basis. Accessible: The selected segments should be reachable in terms of communication or distribution channels. Identifiable: The market segments should have differentiable measures that are easy to identify while segmenting them. Durable: The segments should be stable enough to manage changes in the cost of product offerings (McDonald, 2012). Substantial: The market segments  should be large enough to justify the use of resources for targeting them. Unique Needs: The segments should be able to respond to marketing mix differences to justify separate offerings. By using all these variables, demographic segmentation strategy will be used to segment the target market. It will also cover age, occupation, income, attitude, buying pattern etc. Target Market Because our product will be used with Apple computer, iPad, iPod, and iPhone and is sold in our Apple store, our market can potentially be anyone with an Apple computer, iPod touch or an iPhone. Apple has sold an estimated 33 million total iPhones and 13 million iPod touches, and 14.1 million IPad. This means the market consists potentially of about 60 million Apple. Specifically, we are going after two target markets. The first market will be teenager/college students, ages 16 and above. This market is interested in socializing, music, gaming, recording school notes, and being able to have them at any time. What we can offer them is a device that will be convenient in use and allow quick availability of content for the student. We are providing them the flexibility to have their products and apps available at all time. The other market we are going after is the business peoples. This person is primarily male or female from the age of21-55. This market is interested in being able to transfer their apps, music, or reports from one device to the next. This device allows business people to finish work efficiently and securely on multiple devices. In addition, the businessperson can upload or download material at will. Carrying these small devices make moving data, software and material from one device to next much easier. This product provides the average consumer the resources to move, data, software music, and apps from one product to the next. The reality of the target market is going to be anyone with an apple iPhone or iPod or those who are thinking of getting an apple product. The main audience is going to be teens, young adults, college age, and adults because they are the main audience for the apple products. â€Å"Apple products are also useful to young children and kids. The reason for this is that devices such as iPods and iPads are easy to use due to their touch screen quality, which is good for children. Parents can download learning game apps on Apple devices to teach young children and kids.† This product is can be used to charge two to  four apple products at the same time so it will save ample time in charging products. Emotional and Logical Driver The popularity of our devices link to a device that allow them all to talk and interlink will be quickly becomes a great seller for Apple. We will also target the need for a device that allows business people and student to have accessibility to their data at any location and at any time. Logically, this device will make business and studying much easier. The driving force for this product will be need, available, and convenient. â€Å"Adults are also one of Apple Inc.s target markets. IPhone’s are useful to adults for their everyday needs such as phone calls, map directions, internet connection, documents, and cameras. Carrying these small devices makes adults lives much easier for communicating daily.† Apple products are used by people of all ages for just about anything you can think of from watching a moving to doing business. Many students use their iPhone to do homework (myself included) because it is much easier then carrying around a laptop all day. The tablet i s a common item among students of all ages because it is smaller than a laptop but is capable of doing the same thing a computer can. â€Å"Teenagers are considered one of Apple Inc.s target markets. Teenagers use iPods for many reasons. Some of these reasons are to socialize with friends, listen to music, and go on Facebook, MSN, twitter etc. There are also many gaming apps that appeal to them. IPods have become quite a trend with teenagers† (Apple Inc.’s Target Market). Teenagers live on their apple products, without them they would not know what to do with themselves. Apple has the appeal to the teenage population with all their products. Adults are also one of Apple’s target markets due to the convenience of using it helpful tools such as map direction, internet connection, receiving and sending documents, and the camera. Carrying these small devices makes adults lives much easier for communicating daily.† â€Å"Business People are very intrigued by Apple products. All Apple devices (iPhones, iPads, MacBooks etc.) have a business quality that is very useful. These devices are used to finish work efficiently and to communicate with clients easily. In addition, sending documents is easy and organized† (Apple Inc.’s Target Market). Apple products are used by people of all ages for just about anything you can think of from watching a moving to  doing business. Many students use their iPhone to do homework (myself included) because it is much easier then carrying around a laptop all day. The tablet is a common item among students of all ages because it is smaller than a laptop but is capable of doing the same thing a computer can. Apple has implemented the strategies of push and pull in order to reach their target market. Because of push strategy, the product was placed in front of the consumer. By means of advertising as well as making sure, the customer is mindful of their new product the iFlash, which are a charger on one side and a flash drive on other. However, this approach works extremely well for low price product and drive investment product. There are several ways Apple Inc. can implement the push strategy in order to enhance knowledge of their new product the iFlash. Operating the market to reassure the request of the retailer, promoting the iFlash face-to-face or display area, Apple Inc. can reassure other retailers to stock their product. Although, at times companies must cooperate with retailer to stock an individual product since retailers does not have much space. Nevertheless, want to stock products that will sell, well-organized supply chain allowing retailer supply, packaging design to encourage the purchase, and point of sale displays (Marketing Made Simple.Com). In the meantime push strategy also work best for wholesalers, suppliers inventors and others that by this time has already established a connection with operators. Then there is pull strategy, which Apple Inc. can use to increase demand that encourages customers to pursue an individual product aggressively the iFlash. However, it is intended mainly for the end customers. Nevertheless, a well built and able to be seen brand is required to make certain that the pull strategy is a success. Although, there are many ways a company can apply pull strategy to endorse their brand such as creating advertising strategies that involve the mass media promotion of a product. Customer relationship management that ensures current consumers is mindful of an innovative product that will fill an individual requirement, referral, and sale promotions and discounts. By exercising, those policies drive the demand for the iFlash product. However, because of the demand retailer are pushed to pursue the product as well as to stock on the shelves in their stores. Meanwhile, Apple productively implements the pull strategies to  introduce their products such as iPhone, iPads, iPods and their newest product the iFlash. However, several companies are willing to apply a mixture of push and pull strategies in order to have a productively market product. The strategies that were provided above explain the needs that drive purchase in our current company, which is Apple Inc. It also explains how to encourage retailers to promote its product within their stores. However, it also shows the drive to get customer to purchase iFlash, which is a useful product, it help if your iPhone, iPad, iPod, or Apple laptop has to be charge. For an instant, let us say that one has a meeting and the information that is require located on that hard drive, which can be helpful within that section. However, push and pull strategy help companies to push its product such as place, price, and promote to have a successful product as well as loyal customers. The industry category that Apple falls under would be that of the technological device and applications. This is one of, if not the fastest growing and most competitive industry categories today. Technology is advancing at such a staggering rate that it is often said that once one purchases a new device suc h as an iPhone or iPad it will soon be out of date because the next model will be available in the near future. That should not detour a person from purchasing the product however, just know that if you want the newest and best model you will have to continuously upgrade, which is quickly becoming the norm. This is also in fact how Apple solves the target’s needs, because the reason the advancements and next generation models are developed so rapidly is because both the developers and consumers recognize new options that could be made available or improved. Even when only minimal improvements or new options are recognized, a new model with those options included is developed and distributed virtually always with extremely successful sales. IFlash’s main competition would be Samsung being that they would try to duplicate the same technology as iFlash. Another competitor would be Energizer or any other type of battery maker. However, they would be unsuccessful in the industry because constantly buying batteries to maintain a charge on the devices can be expensive and inconvenient. IFlash would be different from other competitors because while they still struggle with wires bending, breaking  and being lost, the iFlash USB is a portable device that is conveniently stored with a person’s portable device for protection. What makes your organization different from its competition? When it comes to competition, Apple Inc. is truly in its own category. Apple does not just sell devices; it sells online services as well. You have the online Apple store to purchase the latest products, ITunes for media browsing, Safari web browser, and IOS operating system. Apple also has its own retail store that touches 14 countries. This store is not your average retail store, its high tech design and Genius bar to help customer with any technical support. This store also provides presentations and workshops to train the public on new products. Having something so beneficial for the public to utilize definitely sets them apart from its competition. Apple as a company has proven its relevancy in today’s market. Its products are in very high demand, being the largest â€Å"Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated market capitalization of $446 billion by January 2014† (Apple Inc., 2014). Product, Pricing, and Channels Introduction Apple Inc. incorporated in 1977. Their business model has been design, production, and promotion of personal computers, messaging and communication devices, mobile media, laptops and other portable digital equipment. The company also produces a wide range of associated software applications, secondary merchandise, and services, the most well-known among these: iPhone, IPod, iPad, Mac Book, IOS and OSX systems. Apple recently purchased a seed company from Silicon Valley that focuses on I-Flash Charger. A detailed description of the features of your product or service including how it solves the needs of your target market Apple, Inc. has introduced a new product called the iFlash. It is a portable flash drive combined with a charger, designed for people who need to multi task on a daily basis. Having a flash drive on one end and a charger on the other end, has its simplicity and over all convenience. . The iFlash comes in varies GB of 8, 16, and 32, with its compatibility with all App le products. It also comes with a docking station that it connects to so that it can charge itself. It gives the average person on the go, the luxury of being able to charge your phone  without worrying about finding an outlet to plug it into. This iFlash lets you have the freedom to charge your phone, without being connected to a power source, which is great for this fast-paced generation. The iFlash is also Wi-Fi capable which means that whenever you have Wi-Fi capability you can upload and sync your phone with iTunes and iCloud as well as perform any updates that are needed to any applications or to your operating system. The built in flash drive allows you to save information from your phone to the flash drive if needed or you can use it as a portable flash drive on its own, and save work from a desktop computer or laptop. This new product was created with much thought to make your everyday task that much easier. A description of how marketing efforts will change with each phase in the product life cycle Since a very well established firm such as Apple is introducing the iFlash, it will have a great chance for very successful profit margins. The introduction itself is expected to be very successful as with many other Apple products introduction where in many cases people actually camp out hours, even days before the release. The lines at Apple stores when a new product or new version of a popular is being released are always extremely long but the consumers do not care, or rather, they do not let that stop them from wanting to be one of the first to own the hot new Apple product. That being the case, during the marketing introduction phase of the iFlash’s life cycle the marketing strategy will be to have ads on T.V. during popular shows, as well as in printed publications that appeal to a tech savvy and in that case maybe younger consumer group. During the market growth phase we believe the iFlash will have shown how wonderfully convenient it is and is necessary have. Therefore the product will then be market to a much wider range of a consumer group and ads will be place in other types of publications, and ads on T.V. and radio will be during different times of the day as well as during different programs and on different stations to appeal to that wider demographic. â€Å"In the market growth stage, industry sales grow fast—but industry profits rise and then start falling. The innovator begins to make big profits as more and more customers buy. Nevertheless, competitors see the opportunity and enter the market (Perreault, Cannon, McCarthy, 2014). That being the case we expect there to be copycat products as there usually are so prices will have to be  adjusted accordingly because some customers will not care if the product is of the same quality as the iFlash if it is half the price. During the life cycle phases of market maturity and especially the sales decline phase, we will begin to develop a new generation of the iFlash with new capabilities and perhaps at a better initial market price. The packaging you will use for your product or service and how it will add value When it comes to packaging, it may appear as less important to some customer electronics companies. Meanwhile, Apple impressions on their packaging design are taken very seriously. The way Apple package its iFlash and other products, everyone who has opened an Apple product of any kind know that Apple’s packaging is well designed. It reflects a consideration in which many companies do not take the time distribute. Therefore, packaging for Apple is more than how products are placed securely inside its package. Apple’s packaging always looks clean and simple, and the iFlash packaging will be true for the brand. However, the art of the cover of the box is a small size box for the produ ct, which would be inside. In other word, it would be the perfect marketing message, building expectation and making the product the center of attention. Meanwhile, the only other graphic arts on the package are the Apple logo, and the name of the product would locate in the side of the box. Therefore, with the iFlash, being a flash drive on one side, however, the space on the iFlash runs from 8GB to 32GB, which is good for storing pictures and another source of information. The packaging Apple created for the iFlash is unique and made exactly to fit the iFlash, which is stored safely in its box. The appropriate pricing strategy for your product or service and the price you will set at launch The appropriate pricing strategy that will be used upon initial launch of the iFlash would be premium pricing. â€Å"Premium pricing strategy establishes a price higher than the competitors. It’s a strategy that can be effectively used when there is something unique about the product or when the product is first to market and the business has a distinct competitive advantage† (Richards, 2014). Since the iFlash will be the first to m arket, the competitive advantage would be at 100%. Until competition and knock-offs hit the market Apple can continue to charge premium pricing on the product. The iFlash will be offered at four different price points based upon the USB flash drive memory capability. The 2GB will be launched at $19.99 and will be  available in the same colors that are available for iPhones. The 8GB will be launched at $29.99, 16GB launched at $39.99, and the 32GB iFlash will be launched at $49.99. By offering these products at the available pricing, the consumer will notice that the prices are not that much different, and in some cases cheaper than just purchasing a USB flash drive it, and the iFlash performs an additional function! Even if competition comes into play, the iFlash is reasonably priced for an Apple product, and as with all other Apple products, customers have proven willing to pay for quality over price preference. Since the iFlash will be the only product of its type available as a dual feature product, the hype will be instant and hope that the buzz will remain as people flock to purchase the product. The ability to carry around your data and charge your phone at the same time without being tied to a wall outlet allows an iPhone user to be more on the go than before and have more capability to share information, save information, and transport their information. The ability to take the iFlash anywhere and charge your phone from a portable location is a feature that has not yet been offered from any phone competitor to date. By setting, the pricing amounts at the above points Apple can decide to lower them if needed once competitors enter the market, however, based upon the features and quality of the product Apple believes this is a valid and acceptable pricing strategy, which has been set for initial launch. The channels of distribution you will use to sell your product along with a description of how each channel partner will add value â€Å"Apple’s stores are among the most successful brick-and-mortar shops around, generating more revenue per square foot than any other retailer in the United States, including Tiffany.† (Paczkowski) Apple has over three hundred and seventy two store in the United States but the retail outlets sold 40% of the merchandise from Apple. Apple deals with all the phone outlets plus Best Buy, Wal-Mart, and Amazon. The main revenue the company makes are from the channels distribution centers, Amazon is a big seller because of the Internet availability, and they deliver quickly. The phone centers such as Sprint, Verizon, T-Mobile, ATT, and Best Buy are hands on type of distribution center where you can look at the product in real time make it easy for Apple consumers to buy or look at the Apple product. â€Å"Apple is using two major distribution channels to reach the end-user. Direct distribution: Apple established the retail stores in different regional location; it displays the product and provides the information and support to the end-user directly. Indirect distribution: Apple used the intermediary organization to Fragmenting bulk supplies of inventory, provides the financial services to retailers and Increase ease of customer purchase, beside, Apple minimize the transport costs by monitoring and operating a warehouse close to the intermediaries.† The supply chain for Apple products are a vast majority because Apple knows how and what the consumers want and the suppliers are more than happy to get the product for them. Apple products are a worldwide enterprise and the consumer continues to want more so Apple produces more and supplies the chain. With the Apple Standard being adopted as the Industry standard and Apple becoming the major supplier of digital software to the Consumer Electronics industry Apple is in a unique position to leverage its design and innovation capabilities to make high quality digital products for this market. Apple can then use the differentiation strategy to command premium for its products based on the quality and features. They would then become a niche player in the upper and premium end of the digital products market. Conclusion The Apple iFlash has the potential to change the mobile device market. The method of presentation is going to determine how quickly this will happen. The competition will follow the product through its distribution channels, but this product will lead the market exclusively for a significant period. It is during this time that Apple will focus most on developing and perfect the unique functions of the product. The pricing strategy and distribution phases will extract maximum profitability. In the current world, everything has turned digital. Today, the use of iFlash has influenced considerable factors that have effectively enhanced storage and mobility. This has influenced a great challenge to the upcoming generation because of the new devices and the course outline they cover in their institutions. However, Apple Inc. created a suitable device that can meet all the need of the current generation. In general, the target market of the iFlash is the  current and the upcoming generati on. Research shows that most youths are attracted to Apple products because their brains are intelligent, and they believe that this is the right device. The device can store information and link Apps to multiple devices. In addition, the iFlash has suitable features compared to other storage devices. This iFlash will be widely used because of its speed, compatibility and efficiency compared to other storage devices. Your promotional strategy for your product or service, including how you may use the following; Advertising, Public Relations, Digital Marketing, Sales Promotion, Direct Marketing, Event Marketing, Outdoor The promotional strategy for the iFlash would be what is typical from Apple. Advertising is a key so there would be numerous clever televisions, radio and printed advertisements to inform the public of Apples new product the iFlash. Because of the fact that Apple already has very loyal following the advertisements would primarily focus on bringing new customers over to the Apple line of products but also to inform those that already own Apple products how beneficial it would be to own an iFlash. Public relations would be handled in all Apple store locations as well as all other subcontractors that have agreements to sell Apple products. Obviously, Apple stores would have great promotional deals on the iFlash as well as all other Apple service providers that sell Apple products and services and we would offer promotional discounts all around for the purchase of an iFlash. Apple plan to take full advantage of social media to advertise the great benefits of owning an iFlash and will send digital messages to current customers. That already own an iPhone or iPad so they may see firsthand what a great product the iFlash is. The iFlash will also be marketed at popular events such as sporting events and music concerts to allow the public to see how wonderful a product is and how it could help them. Both save the images and videos that they have taken on their iPhones as well as to insure that they have a full charge to take as many pictures and videos as they want without worrying about storage capacity. As we, all know our hand held devices are fantastic for capturing important or fun times in our lives but often times the capacity is limited  because we have done so many times. without saving our images or videos to an external drive and when another moment that we want to capture occurs our device is unable to because the memory is full or your device has used its charge and not only can you not capture the occasion but you may not be able to call someone in case of an emergency. With an iFlash in your pocket, this will never happen again. The effect professional selling may have on your offering